Jimmie “Hotboy” Keller: The Enforcer Behind No Limit Records Who Set Pimp C Straight

When you think of No Limit Records, names like Master P, C-Murder, and Silkk the Shocker often come to mind. But behind the empire that defined Southern hip-hop in the 1990s stood men who kept the foundation solid — men like Jimmie “Hotboy” Keller, the known enforcer and loyal soldier who helped protect the No Limit legacy at all costs.

Before No Limit became a household name, Jimmie Keller was already a respected figure in New Orleans’ Calliope Projects, where both Master P and C-Murder looked up to him. He was known for his fearlessness, loyalty, and no-nonsense attitude — traits that made him the perfect person to handle business when tensions rose.

One of the most infamous stories involving Jimmie came when relations between Pimp C and Master P went sour. After disagreements and disrespectful remarks from Pimp C — including him going around saying “F*** No Limit” — word quickly got back to the team. Jimmie, who was fiercely loyal to P and his movement, took it personally. According to accounts from that era, No Limit found out which hotel Pimp C was staying at, confronted him, and things turned physical — with Jimmie Keller leading the charge, even pistol-whipping Pimp C to make a statement.

While stories like that cemented Jimmie’s reputation as No Limit’s enforcer, there was much more to him than street muscle. After serving seven years for manslaughter, Master P made sure his old friend was taken care of. When Jimmie came home, P offered him an opportunity — bringing him into No Limit to oversee logistics for concerts and operations. Beyond that, P even put him on screen, featuring him in movies like Da Game of Life, Hot Boys, Da Last Don, and in the iconic How Ya Do Dat music video.

Jimmie’s loyalty didn’t stop with No Limit. He was also known for being extremely protective of his family and friends. On one occasion, when Master P and Jimmie were ambushed and shot at, Jimmie was struck eight times but still survived. Despite his injuries, he encouraged Master P to stay focused on his goals — to go to college and play basketball, steering him toward a better future rather than revenge.

In many ways, Jimmie “Hotboy” Keller represented the raw backbone of No Limit — the kind of man who stood on principle, loyalty, and family. While his story isn’t told as often as the music legends he protected, his impact behind the scenes was undeniable.

He was the silent strength behind the tank — a soldier whose toughness and heart helped shape one of hip-hop’s greatest movements.