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Darren Ogden Sr. Turns His Network Into a Blueprint for Wealth With New Book 40 Ways To Build Leverage

  • Aug 21
  • 3 min read

#KRITICIZM - NEW ORLEANS, LA — Entrepreneur, media executive, and author Darren Ogden Sr. is taking lessons learned from years of building relationships, creating opportunities, and growing his own businesses and putting them into the hands of aspiring entrepreneurs with his newest book, 40 Ways To Build Leverage, Business Relationships & Gain Income.


Released independently in 2026, the book represents a new chapter for Ogden as an author. It follows his first book, Speak Like A Media Mogul: The Journey of Darren Ogden Sr., which focused heavily on his personal story and journey toward building the Nolazine media brand. Ogden previously reported selling more than 3,000 copies of his debut book within its first six months, building much of that momentum independently through networking, direct promotion, and the audience he developed through Nolazine. (Nolazine⁠)


With 40 Ways To Build Leverage, Ogden shifts the focus from simply telling his story to sharing the principles behind how he built his network and turned relationships into opportunities.

More Than Just Networking


The central message of 40 Ways To Build Leverage is that networking should be about much more than collecting phone numbers, followers, or business cards.


Throughout the book, Ogden explores how entrepreneurs can create genuine relationships, establish trust, provide value to others, and ultimately build connections that can produce opportunities for everyone involved.


The book is centered around 40 different strategies and principles covering subjects such as building trust before seeking profit, developing a strong personal brand, creating valuable referral partnerships, connecting with decision-makers, forming strategic alliances, negotiating mutually beneficial deals, and turning relationships into multiple streams of income.


One of the biggest ideas behind the book is simple: your relationships can become one of your greatest business assets when you build them correctly.


Lessons Built From Real Experience

What makes Ogden’s approach different is that the message comes from his own entrepreneurial experiences.


Before becoming known for Nolazine, Ogden worked in the party and concert promotion business, an industry where relationships can determine which doors open and which opportunities never materialize. He later took those lessons into media, entrepreneurship, interviewing, marketing, branding, and publishing.


Building Nolazine required Ogden to connect with people across entertainment, music, business, restaurants, fashion, and the New Orleans community. Those experiences helped shape the philosophy behind 40 Ways To Build Leverage.


Instead of looking at another entrepreneur and simply asking, “What can this person do for me?”, the book encourages readers to first consider, “What value can I bring to this relationship?”

That shift in thinking is at the heart of Ogden’s message.


From Relationships to Revenue

The second half of the book goes deeper into the financial side of relationship-building.

Ogden discusses ways entrepreneurs can use partnerships, collaborations, joint ventures, introductions, referrals, and other people’s expertise to expand their reach and create income—without treating people like transactions.


The goal isn’t simply to know powerful people. It’s to become a valuable person within your own network.


That means developing a reputation for keeping your word, following up, connecting people, creating opportunities, and finding ways for everyone involved in a business relationship to benefit.


The book ultimately challenges readers to become what Ogden calls a “Relationship Wealth Builder”—someone capable of building long-term wealth and opportunities through meaningful connections rather than constantly trying to succeed alone.


Two Books in Just Six Months

Ogden’s latest release also marks an impressive period of productivity.


His first book was released at the beginning of 2026, and 40 Ways To Build Leverage, Business Relationships & Gain Income followed on June 24, 2026—Ogden’s birthday. Nolazine reported the second release came just six months after his debut. (Nolazine⁠)


The two books serve different purposes.

Speak Like A Media Mogul tells readers where Darren Ogden came from and what he had to overcome.


40 Ways To Build Leverage focuses on what he learned while building his businesses and how readers can apply those lessons to their own journeys.


The new title is categorized as a business-focused book and is independently published, continuing Ogden’s decision to build his author career without relying on a traditional publishing company. (IBS⁠)


For entrepreneurs, content creators, business owners, professionals, and anyone trying to expand their network, Ogden’s message is clear: you don’t always need more money to reach your next level—you may need stronger relationships, greater value, and better leverage.


40 Ways To Build Leverage, Business Relationships & Gain Income is available now.

 
 
 

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